Apolownia Platform
End-to-end MRV platform. Measurement, reporting and verification in one place, for investors and project teams alike.
- TypeScript
- Supabase
Strategy. Growth. Telecom.
I build and growtech B2B ventures.
I'm Alex Brunet. Twelve years building and scaling B2B ventures across Europe and Asia, as CEO, business developer, and regional director. Today I build carbon projects at Apolownia and advise founders on growth.
41.3851° N, 2.1734° E · Barcelona, via Paris and Singapore
About
I build things that scale. For ten years that meant telecom: voice, SMS, the unglamorous plumbing that lets other companies reach people. I ran a telecom-as-a-service company as CEO, opened Asia as regional director, and launched products across Europe. The hardest part of a venture is rarely the technology. It is knowing which problem is worth your time.
That experience now runs two ways. As Chief Revenue Officer of Apolownia I build carbon projects that remove CO2 and restore ecosystems, mangrove restoration mostly. Through Acelandir I advise B2B founders on go-to-market, sales, and growth. The industries look nothing alike. The work is almost identical.
Currently: Apolownia · Acelandir advisory
Expertise
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Strategy
Launching a product, entering a new country, choosing which customers to chase. Mostly this is deciding what not to spend time on.
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Management
Structuring a team that scales: specialised roles, clear ownership, and an organisation that survives its own growth.
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Growth
Revenue that compounds instead of spiking. Acquisition, pipeline, and the commercial process underneath both.
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Tech & Telecom
Building the product, or launching a telecom service: voice, SMS, numbers, portability, and the APIs that make them usable.
Selected work
Twelve years of building and growing B2B ventures, from telecom infrastructure to carbon markets. Different industries, same instinct: find the leverage, build the system, grow the thing.
Project
Cantoo
Telecom-as-a-service across France and Europe. 4M minutes managed, 100+ countries covered.
Project
Apolownia
Carbon project development and blue carbon finance, built on mangrove restoration in Indonesia.
Project
Legos
Telecom enablement for operators across Europe and Asia. Revenue grown 4x.
Full track record
- 2024–now
Apolownia current
Chief Revenue Officer & MRV/Tech architect
Carbon project developer and broker. I lead revenue and design the measurement and reporting backbone behind nature-based projects. Flagship work: blue carbon mangrove restoration in Indonesia.
- nature-based
- blue carbon
- 2023–now
Acelandir current
Independent advisor
Growth, go-to-market, and sales advisory for technology companies. Business development, commercial process, and account management for founders who need revenue to become repeatable.
- 10+ companies advised
- prior
Cantoo
CEO
Telecom-as-a-service. APIs and infrastructure that strip the complexity out of voice, SMS, numbers, and portability across France and Europe.
- 4M minutes managed
- 100+ countries covered
- 2019–2020
Kallu / Algora
Co-founder & CMO
B2C conferencing, bootstrapped from nothing. Grew the product to its first thousand users without outside capital.
- 0 → 1,000 users
- bootstrapped
- 2015–2020
Legos
Associate, Business Development & Asia Regional Director
B2B2C and B2B2B telecom enabler for operators and service providers across Europe and Asia. Opened and ran the Asia region.
- 4x revenue growth
- 2014–2015
eFounders (Aircall era)
Sales & Marketing
Startup studio. Early sales and marketing on Aircall and Solve.
- 2 startups launched
Built
I do not just specify software, I ship it. These are mine, from the carbon platform my day job runs on to a game about mangroves.
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Apolownia Tech Hub
Scientific and technical automation platform. The computation and tooling layer the carbon work runs on.
- TypeScript
- Automation
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Apolownia Mobile
Mangrove restoration field app. Data capture from the planting sites themselves, on iOS and Android.
- Expo
- React Native
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Company OS
A solo-founder operating system: a structured company brain plus skills that run go-to-market, content, and review loops.
- TypeScript
- MCP
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FitParents
A training app for parents, built around a workout engine and shipped through both app stores.
- Expo
- React Native
Beliefs
- 01
Time is the scarcest resource any builder has. Strategy is mostly deciding what not to spend it on.
- 02
Growth is a system, not a campaign. If revenue depends on heroics, you have a process problem.
- 03
Technology is plumbing. It matters enormously and it is never the point. The point is what it lets people do.
- 04
Fighting climate change pays. Not fighting it costs. The economics are not a side argument, they are the argument.
Off the clock
The sea is the constant. I surf, windsurf, kitesurf, and get on a foil whenever the forecast cooperates. It is most of the reason I live where I live.
I grew up moving: four years in Singapore, Barcelona since 2021, French by origin and trilingual by necessity. Off the water there is usually a half-built app or script on my laptop that nobody asked for, and most of it never ships. It keeps me close to the tools instead of only the strategy, and it is where a fair amount of what I know about product actually comes from.
Writing
Contact
Ready to take the next step? If you are launching a B2B product, opening a new market, or trying to make growth repeatable, I can help. If you would rather talk carbon markets, I am up for that too.
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Partnering with Alex was a game-changer for Celsius Avocats. His innovative growth strategies not only enhanced our digital presence but also significantly increased our client engagement.
Celsius Avocats
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Alex's dynamic approach to digital marketing has been instrumental in Kallu's expansion in Europe.
Kallu
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Working with Alex has improved Sales Ops dramatically. Their strategic guidance and expertise in Sales have been pivotal in our journey, driving tangible results and business growth.
Rzilient